Kopiko makes a big comeback

Inbisco Marketing & Sales Sdn Bhd marketing director Poo Soo Yee and marketing manager Harry Winarto Dharmo

KOPIKO, which is known for its world number one coffee extract candy, is making a comeback in the Malaysian market by offering stronger products in the coffee category and expanding its marketing and communication activities.

The Indonesia-based brand, once considered one of the important brands in its category but which has been rather quiet in recent years, is focusing more on marketing and advertising promotion activities by pumping in RM22mil for both candy and coffee this year to support its initiatives.