NeuroInvesting: Build a New Investing Brain
Author: Wai-Yee Chen
Publisher: Wiley
The author explains how to rewire your brain for better
investment returns with the latest findings in neuroscience
and cognitive psychology. Chen shows how to draw the line
between the tension that investors experience and impulsiveness,
fear and instincts. She then provides strategies and
techniques to help readers assert greater conscious control
over their innate and learned behaviour.
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