NEW YORK/SAN FRANCISCO: Google Inc has opened discussions with the National Football League to buy the rights to the "Sunday Ticket" subscription TV service now owned by DirecTV, tech blog AllThingsDigital reported on Wednesday, citing sources familiar with the matter.
The acquisition, if consummated, would dramatically boost the media efforts of the Internet search company, which is trying to ramp up original programming and earn subscription revenue as opposed to advertising income.
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