PETALING JAYA: Rather than putting all eggs in one basket, companies should be more selective with their Star Business Awards (SOBA) applications and focus on categories that play to their strengths.
PKT Logistics Group Sdn Bhd, the biggest winner with five awards from last year’s SOBA, shared during a help desk session that interested participants should focus their resources on categories they feel most confident about and not submit entries for too many categories.
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