PETALING JAYA: Having brand character and consistency is vital towards improving the value of a business, according to Branding Association of Malaysia (BAM) president Datuk Eric Chong,
“A brand needs to have a character. Having a character defines who you are,” he said at The Star Business Awards (SOBA) Learning Series 2013 in Kuala Lumpur earlier this month. The workshop was themed Winning Strategies for Today’s Companies.
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