Astro sees higher revenue per user with added content

Rohana at the company's AGM yesterday

KUALA LUMPUR: Astro Malaysia Holdings Bhd expects an increase in its average revenue per user (arpu) for the current financial year ending Jan 31, 2014, driven by added monetisation from new pay-TV content and Internet-protocol television (IPTV) services via its Maxis Bhd tie-up.

“If you look at our new services, we’ve added Astro-On-The-Go (innovative service) and we’ve started commercialisation efforts on that beginning May,” said Astro chief executive officer Datuk Rohana Rozhan after the company’s AGM and EGM.