GEORGE TOWN: Branding is not just about spending a big sum of money on advertisements and promotional programmes, says Branding Association of Malaysia (BAM) deputy president Datuk Yusra Sabar.
“Spending large sum on advertisements is marketing strategy and not what branding is all about. Branding is not something you can see, touch, or feel, because it is something you do on a daily basis without being aware of it.
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