Ford may develop new models as part of Lincoln brand revival


DETROIT: Ford Motor Co may branch out and develop new models for Lincoln in fast-growing vehicle segments as part of the second-largest U.S. automaker's latest attempt to revive the struggling luxury brand and boost its profits.

The company did not specify which vehicle segments it was targeting. But in a presentation to investors on Thursday, Ford showed in a chart that it expects the premium small-car and crossover segments to grow sharply by 2015.

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Ford , New Models , Lincoln Brand Revival

   

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