IN the past, 15-20 years ago, a business strategy or visioning workshop with senior management usually begins with a couple of activities to get the participants into the right frame of mind.
The first was to make the point that past and current success does not guarantee future success. Regardless of whether the company is in banking, airline or technology, there are many examples of companies that no longer exist, merged or became insignificant players. For instance, over a 10 year period 2000-2010, half of the Fortune 500 companies would not be in the list.