ITV warns of sharp fall in second-quarter net ad revenue


LONDON: ITV, Britain's biggest commercial free-to-air broadcaster, warned its net advertising revenue would fall sharply in the second quarter due to a tough comparative with last year when it showed matches from Euro 2012.

The home of soap opera "Coronation Street" and period drama "Downton Abbey" said on Wednesday its net advertising revenue was up 6 percent in the first quarter, ahead of forecasts of 5 percent, but it is expected to fall after that.

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ITV , Sharp fall , Net ad revenue

   

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