THERE are probably hundreds of books in the market on branding such as “Designing Brand Identity,” by Alina Wheeler, “Kellogg on Branding,” by Tim Calkins, and “Harvard Business Review on Brand Management,” published by the Harvard Business School Press just to name a few titles of books available on Amazon.com.
However, professionals often overlook the subtle yet important details that stand out when a headhunter comes into the picture. Most headhunters look beyond just the resume and the outward appearance of an individual. It is critical that professionals consider the impact of personal branding before they start looking for their next career move.