U Mobile expects its subscriber base to grow 15%-20% in five years


  • Business
  • Wednesday, 03 Apr 2013

intanzainul@thestar.com.my

KUALA LUMPUR: U Mobile Sdn Bhd is targeting to increase its subscriber base of four million by 15%-20% within five years.

Chief executive officer Jaffa Sany Ariffin said the target growth was part of its five-year plan and that the rate was considered “reasonable”.

“It is tough to even get a 1% increase where the mobile market penetration level is more than 100%,” he noted.

Jaffa was speaking to reporters after the signing ceremony between U Mobile and SAS Institute Sdn Bhd to integrate SAS's Visual Analytics solution into U Mobile's operations in Malaysia.

This collaboration would allow U Mobile executives immediate access to real-time consumer behaviour data, and hence, enable them to make more informed business decisions.

Jaffa is confident that the collaboration with SAS would give U Mobile advantages to drive its growth via the introduction of new product offerings, tailored to meet customer needs.

“Through SAS's Visual Analytics, we would have in-depth analysis of our customers' profiling, behaviour and usage patterns, which would enable U Mobile to be more proactive in analysing and understanding our customers better and continuing offering them relevant quality mobile and consumer experience.

“The partnership with SAS would perfectly position U Mobile to make better-informed business decisions moving forward,” he added.

On the group's capital expenditure (capex) allocation for this year, Jaffa explained that “we are an asset-lean company”, thus keeping capex quite light.

“While others build their own network to provide coverage, we have opted to be the first in Asia to have a 3G Radio Access Network (RAN) sharing agreement with Maxis,” he noted.

The collaboration between the two telco providers allows U Mobile users to enjoy the same surfing privileges as those of Maxis subscribers.

It had been previously reported that through the agreement, U Mobile would be able to save in operating and capital expenditures.

The savings would be directly beneficial to customers, who would enjoy a variety of flexible plans such as RM18 per month for 250MB of data, 25 minutes of free calls to all networks and 25 free SMSes to all networks.

SAS Institute Sdn Bhd managing director Andrew Tan, who was also present, pointed out that U Mobile was the first Malaysian telecommunications client to be in such a partnership with SAS and that the agreement was a one-year partnership.

“The major advantage of the Visual Analytics solution is that employees are not required to have in-depth technical knowledge,” he added.

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