TWO young Malaysians, Li Peng Cheok from McCann Erickson and Mohd Khairul Anuar Mohd Jusoh from Leo Burnett, did the country proud by winning the Young Lotus award at Adfest 2013 held in Pattaya, Thailand, recently.
Adfest is an annual festival celebrating creativity in the Asia-Pacific region and a forum and platform for learning and meeting other professionals in the industry.
The Association of Accredited Advertising Agents (4As) says in a statement that three teams − Matthew Williams and Frederick Coltart from Auckland, Yuko Hatakeyama and Yuka Shibata from Tokyo, and winners Li Peng and Khairul from Kuala Lumpur − were selected from a shortlist of 15 teams for the Young Lotus award, sponsored by McCann Erickson.
The 15 teams participating in this year's Young Lotus workshop were from Beijing, Manila, Seoul, Kuala Lumpur, Singapore, Sydney, Auckland, Karachi, Ho Chi Minh City, Tokyo, Hong Kong, Taipeh, Bangkok, Jakarta and Colombo.
“This is excellent news for the Malaysian creative industry as this is the first time that we have won the Young Lotus award,” says 4As president Tony Savarimuthu. “It proved that our talent have the ability to contest at the highest level and provide innovative and creative solutions that meet the needs of brand marketers.”
Savarimuthu adds that that marketers should encourage young creatives to present original proposals instead of looking for the safe option and reducing the process to the common denominator.
“Li Peng and Khairul worked as a team to win the popular vote clearly as the delegates agreed with the jury on this award,” he says.
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