The staggering bets being placed by Lion Air and AirAsia rest on the dominant market shares they enjoy in their home countries. - AFP
SINGAPORE: Lion Air's record aircraft orders underline the ambitious plans the privately held Indonesian group is hatching to emerge as a pan-Asian low-cost carrier, throwing a serious challenge to AirAsia Bhd, the region's biggest budget airline.
The rivalry intensified on Friday when Lion Air launched its first service in Malaysia, barging onto AirAsia's home turf, but the pace of expansion has raised questions about whether airlines are over-extending themselves.
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