Courting consumers with low price promise

A COUPLE of weeks ago, I managed to catch up with Allard Sjollema, the country director of Courts (M) Sdn Bhd for a “Power Lunch” session over local Malaysian kuih-muih and fruits at its store in Setapak.

While handing over my name-card, Sjollema immediately picked up on my Indonesian surname, forgiving my inability to pronounce his Frisian-influenced name and proceeding to tell me about his adventures during his previous visits to Indonesia. Being Dutch and having relatives who have worked in Indonesia before, Sjollema has on numerous occasions visited our South-East Asian neighbour.