Celcom beefing up digital services It is moving to a new frontier, says official

KUALA LUMPUR: Realising the vast potential of digital services and content, Celcom Axiata Bhd is investing in its digital services division to complement its core business as a means to add value for its customers.

Celcom Axiata chief digital services officer Afizulazha Abdullah said: “The telco industry, with a history of 25 years in Malaysia, is relatively new compared with other sectors like construction. Now, we are moving to a new frontier, which is to digitalise our products.”