KUALA LUMPUR: Aspiring small and medium enterprises in Malaysia will be supported via the Creative Product Development Programme, a collaborative effort between the Malaysian Investment Development Authority (Mida) and industry players PhisonTech Electronics (M) Sdn Bhd, Pensonic Holdings Bhd
, Fusionwave Fusionwave Creative Consultancy Sdn Bhd and EMTEC Inc.
The programme aims to tackle longstanding local industry issues such as designers' lack of understanding of market trends and capabilities; insufficient financial resources and expertise; an unreliable supply chain and limited market access.
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