Emerging market rethink for Apple with India push


NEW DELHI/BANGALORE: As BlackBerry launches the first smartphone from its make-or-break BB10 line in India, one of its most loyal markets, the company faces new competition from a formidable rival that has long had a minimal presence in the country.

"Now your dream phone" at 5,056 rupees, read a recent full front-page ad for an iPhone 5 in the Times of India, referring to the initial payment on a phone priced at $840, or almost two months' wages for an entry-level software engineer.

Limited time offer:
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RM12.33/month

Billed as RM148.00/year

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BlackBerry , BB10 , India , Business

   

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