NEW DELHI: Research in Motion Ltd must chart a tough course in its two key emerging markets of India and Indonesia: quickly launch cheaper handsets to woo lower-end subscribers while restoring its tattered brand among the countries' status-conscious.
The company, which is rebranding itself BlackBerry after its bestknown smartphone, has won millions of followers in these two Asian countries, mostly by selling cheaper handsets and offering service packages as low as US$2 a month.
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