IT is not any conference where the event's co-chairman, in his welcoming address, would remind the participants about their mobile phones and say: “Please don't turn it off.”
Well, this is the Market Research in the Mobile World conference, an international conference that had been held in the United States and Europe, and this year it is hosted in Asia for the first time in Kuala Lumpur. The co-chair, incidentally, does add that attendees should put their mobile devices in silent mode.
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