MIFF gets boost from Muar association

PETALING JAYA: The Malaysian International Furniture Fair (MIFF), one of South-East Asia’s most prominent annual furniture trade shows, is set to grow 25% larger floor size next year, courtesy of its strategic alliance with the Muar Furniture Association (MFA).

Last year, MIFF posted a 7% increase in sales to another record of US$830mil (RM2.55bil).

Beginning 2013, MFA would participate exclusively in MIFF, strengthening the status of the latter as the single largest platform for Malaysian furniture known primarily for hard-wood products.

According to a MIFF statement, the alliance was the first commitment of its kind by the MFA, which accounts for 45% of local furniture exports. The MFA has a base of 500 manufacturers, including eight public-listed companies.

With MFA’s participation, the furniture trade show, managed by UBM Asia, would be the biggest MIFF since its inception in 1995.

UBM Malaysia managing director M. Gandhi said in a statement that the alliance would not only raise the fair to record levels in terms of exhibition size and number of exhibitors, but would also be a big boost to the Malaysian furniture industry as a whole.

“Muar has a dynamic heritage as the leading exporting hub for Malaysian furniture going back four decades,” he said, adding that buyers could source from an even bigger range of products and establish direct contacts with more top manufacturers at MIFF 2013 to be held coming March.

MFA president Boo Eng Chee said he was looking forward to working with UBM.

“As a respected international show organiser, UBM will bring quality buyers from around the world to give real value and global exposure to our members.”

In the previous fair, MIFF had 433 exhibitors and drew 20,000 visitors including 6,605 overseas buyers from 140 countries.

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Business , MIFF , MFA , UBM Asia


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