LOS ANGELES: McDonald's Corp is urging U.S. restaurant owners to take the unusual step of opening on Christmas Day to deliver the world's biggest hamburger chain with the gift of higher December sales, AdvertsingAge reported on Monday.
The request - which comes as McDonald's tangles with resurgent rivals such as Wendy's, Burger King and Yum Brands' Taco Bell chain - would be a break from company tradition of closing on major holidays.
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