Li TV (short for Life Inspired), Asia's first comprehensive lifestyle television channel, is set to capture a larger audience amid growing affluence in the region. Li TV has managed to secure about 12 million viewers in the region within the relatively short period since its debut in 2009.
Li TV Holdings Ltd general manager Anne Chan says it is targeting to raise viewership to between 48 million and 50 million over the next five years through various partnerships with cable TV operators.
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