Chevrolet plans to sell 500 new subcompacts a month


  • Business
  • Friday, 07 Dec 2012

Sonic subcompact: Ahmad Shabery (right) and SM Faisal at the launch of the Chevrolet Sonic in Kuala Lumpur.

KUALA LUMPUR: Chevrolet Malaysia expects the sales of its newly launched subcompact vehicle Chevrolet Sonic or aptly known as Sonic to reach 400 to 500 units per month and plans to assemble the vehicle in the country.

Naza Group of Companies joint group executive chairman and chief executive officer Datuk Wira SM Faisal SM Nasimuddin said currently Sonic was imported from Thailand but there were plans to move the assembly of Sonic to Malaysia within nine months.

“Chevrolet Malaysia, which currently registers the highest growth in the Naza Group, targets to market 7,000-7,500 units of Chevrolet vehicles and introduce six to seven new models next year,” he said after the launch of Sonic officiated by Youth and Sports Minister Datuk Seri Ahmad Shabery Cheek yesterday.

The first key to the new Sonic was presented to the country’s only female Olympic medalist, Pandelela Rinong.

Naza Quest, an associate company of Naza Motor Trading Sdn Bhd which is part of the Naza Group of Companies, is the sole and exclusive authorised distributor of General Motors products under the Chevrolet brands in Malaysia. It started operation in early March 2010 and currently distributes Chevrolet brands like the Cruze, Captiva and Colorado.

“The subcompact car segment is the largest passenger car segment in Malaysia, contributing to over 30% of the total industry volume.

“With the introduction of Sonic, we hope to be able to capture a sizeable portion of this segment,” he said.

On Sonic’s market, SM Faisal said it was aimed at the new generation consisting of young-upcoming executives and first-jobbers, cutting across the male and female genders.

“This group of consumers is highly-sociable, fashion-conscious, expressive, attention-grabbing and most-importantly, fun-loving.

With this in mind, the Sonic has been specifically designed to express the emotions prevalent to this group of consumers,” he said.

SM Faisal added that the fun in the Sonic was not just about its Euro-ride handling but also about looking at the edgy and bold design.

“Our goal has always been to bring a versatile great looking subcompact car into the market with personality, refined driving manners and connectivity for a fun ride.

“The Sonic is the right car for the times as it’s both attractive and well-equipped to accompany you for the journey, whereever it may be,” he said.

The Sonic is available as a four-door sedan and a five-door hatchback, giving it a presence in the highly competitive B-segment.

It is also one of the safest compacts compared to other vehicles of its size and price class.

It features driver and passenger airbags, fuel efficiency of up to 8.1litre/100 km and a special introductory price.

The Sonic is equipped with a 1.4 litre engine, eye-catching 16-inch rims for a sportier look, besides a spacious interior and large rear boot space in both the sedan and hatchback models. It comes with a standard six-speed automatic transmission.

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