KUALA LUMPUR: Malaysia Airlines is targeting a 10% rise in revenue per available seat kilometer (RASK) or a two sen increase from now until 2014 that would translate in a profit margin of RM1bil, said its group chief executive officer Ahmad Jauhari Yahya.
It also plans to reduce its cost per available seat kilometer (CASK) by three sen to bring it to 20 sen. There is a mismatch in the amount MAS earns and spends and the reduction in cost will balance the earnings and spending. MAS RASK is at 19.5 sen and CASK is 23 sen now. Singapore Airlines' RASK is 27 sen.