Pensonic to invest RM49m on R&D

Chew: ‘We are targeting to produce new smart home appliances.’

GEORGE TOWN: Pensonic Holdings Bhd has allocated RM49mil for the development of innovative products and for its new research and development (R&D) centre in Penang Science Park till 2016.

Group chief financial officer Alex Kang said that some RM20mil was spent this year for the development of light-emitting-diode (LED) products under the brand name Carinae.

“Another RM29mil will be spent between 2013 and 2016 for our new corporate headquarters cum research and development centre in Penang Science Park, which will be ready next year,” he said after the company AGM.

Kang said the LED products contributed significantly to Pensonic's first quarter ended Aug 31, 2012. (FY12)

On its overseas sales, Kang said the company was targeting for its overseas contribution to grow to 40% by 2015. “Four years ago, it was 10%. In FY12, it grew to 25%.”

Pensonic aimed for the contribution to grow to 30%, and then 40% by 2015, Kang said.

“Saudi Arabia, Egypt, Angola, and Nigeria are key emerging markets that have contributed to our revenue growth,” he said.

Pensonic would enter selective emerging neighbouring markets such as Myannmar, Sri Langka, and Vietnam, where it could form local partnership directly, Kang said.

“This strategy will allow us to gain control over brand management and provide quality services,” he added.

Pensonic managing director Dixon Chew said moving ahead, the company would cooperate with two IT-based companies to explore new products using smart wireless technology.

“We are targeting to produce new smart home appliances with the partners,” he said.

Chew said Pensonic planned to go after any merger and acquisition opportunities that would add value to its existing operations.

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