LOCAL boutique public relations (PR) consultancy Intelectasia has clinched Sime Darby Healthcare's one-year PR retainer contract following a competitive pitch.
Intelectasia PR says in a statement that it has been tasked to raise the profile of Sime Darby Healthcare as the centre of excellence for Sime Darby Medical Centre, Subang Jaya; Sime Darby Medical Centre Ara Damansara and Sime Darby Medical Centre ParkCity which is scheduled to open in 2013.
Sime Darby Healthcare group director (business development & marketing) Edgar Toral says: “Despite being a boutique PR agency, Intelectasia has demonstrated its in-depth knowledge in the healthcare industry and has the previous experience in handling a reputable private hospital. We are truly excited to work with a team which is backed by industry know-how and results.”
Intelectasia chief executive officer Manminder Kaur Dhillon (pic) says the agency is excited to translate Sime Darby Healthcare's vision and mission in all of its PR strategies as the latter is known for its excellent integrated healthcare services.
Intelectasia's current clients include Selangor State Development Corp and Sarawak Convention Bureau.