Building relationships


BACK in the good old days, like the 80s, doing business was less complicated. Business ethics, if any, were loosely worded and subject to multiple interpretations. Businessmen live by their code of honour, either through a handshake or a nod in agreement. You have to earn the respect of your business community the hard way.

It was pretty straight forward when it came to getting new businesses. Get an introduction from a friend, take your prospective customer out to dinner, maybe go to pubs and for bigger fishes, take them to a nightclub. Face to face contact was crucial and you need to get to know your customer well, sometimes even becoming good friends.

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Business , On Your Own , Tan Thiam Hock

   

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