KUALA LUMPUR: Astro Malaysia Holdings Bhd (AMH) has won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia for three seasons starting from season 2013/14 - 2015/2016.
"As a part of this arrangement, all 380 matches of BPL will be available to be shown live on the Astro service," it said on Wednesday.
CEO Datuk Rohana Rozhan said: "We are excited to further strengthen our association with the most popular football league by bringing three more seasons of football action from the BPL."
She said said 1997, Astro has been showcasing BPL action as part of a comprehensive bouquet of football programming to the Malaysian football fans.
"Now with Astro On the Go, they can enjoy the best sporting events on their mobile devices wherever they are, as well as from the comfort of their homes," she said.
Astro share price rose three sen to RM2.67 at midday on Wednesday.
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