Lessons from the US presidential race


New-age strategies: Obama and his wife Michelle celebrate after the US presidential results. Obama won his second term as president on the votes of the younger generation and the clever use of social media. – AFP

AFTER 232 years of independence, the people of the United States elected Barack Obama as its 44th President in 2008. As the first black or using the politically-correct term African American president, Obama was swept into office by young voters and the clever use of the social media in his strategy.

According to the US 2010 census, out of the 308 million Americans, Hispanic Americans consisted of 16% the population, African American (13%), Asian Americans (5%), indigenous people (1%) and the white Americans (65%). In this Land of the Free, 99% of the current American citizens are historically immigrants, in the early years from Europe and Africa and in the last 50 years, a majority from South America and Asia.

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