KUALA LUMPUR: The entry into the oneworld alliance will help national carrier, Malaysia Airlines (MAS), regain some competitive edge to raise revenue yield going forward, together with its ongoing fleet renewal programme.
Alliance Research said the competitive edge is through improved products offering, better service standards, access to premium customers, and an expansion of route networks and flight frequency.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!