A youth plugged on to an MP3 player walks pass colourful advertisement boards outside a mall in Kuala Lumpur. Ad agencies need to understand how young talents think and what is their purpose in life if they were to retain them in the competitive creative industry.
THE lingering issue of the shortage of young talent in the advertising industry can be tackled if proper steps are put in place to attract this group, according to a veteran in the ad industry.
Naga DDB chief operating officer David Mitchell says ad agencies need to understand how this group thinks and what is their purpose in life if they were to retain young talents in the competitive creative industry.
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