Astro agrees to extend content distribution via YouTube

  • Business
  • Wednesday, 10 Oct 2012

KUALA LUMPUR: Astro Malaysia Holdings Bhd’s subsidiary, Astro Digital, has entered into a strategic collaboration with Google to extend the distribution of Astro branded content to Malaysia and the rest of the world via YouTube.

Astro and Google had entered into a content hosting services agreement since March which allowed Astro to have incremental reach beyond its current customer base.

Astro chief operating officer Henry Tan said Astro would capitalise on new technologies and develop new products to expand its customer reach and enhance its service proposition to consumers.

“To this end, we are pleased to partner Google to widen the distribution of our Malaysian content onto digital platforms such as YouTube, so that we can go beyond the household to access non-Astro customers as well as Malaysians living abroad or anyone in the world, who are interested in our content offering,” he said in a statement yesterday.

He said Astro was also the first in Malaysia to broadcast a live event on YouTube for Konsert Kenangan Sudirman.

The programme was well received by viewers in Malaysia, Singapore and Brunei, he added.

Prime Minister Datuk Seri Najib Abdul Razak witnessed the Astro-Google partnership which was represented by Tan and Google SEA managing director Julian Persaud in conjunction with the Digital Malaysia and the 13th MSC Malaysia International Advisory Panel (IAP) meeting.

Six full length “catch-up” channels are currently available on YouTube.

They are Astro Awani, Astro Prima, Astro Oasis, Astro Xiao Tai Yang, Astro AEC and Astro Vaanavil from NJOI. The full length videos are available within a week from broadcast.

Astro also offers the latest news, exciting kids educational shows, religious programmes and Malay, Chinese and Indian entertainment, drama and concerts.

To date, Astro has over 300 hours of library content with approximately eight hours weekly refresh rate on YouTube.

In addition to the six channels from NJOI, Astro has offered another eight short-form promotional channels which features behind the scenes, music videos, promos, extras and educational clips in English, Malay and Chinese.

In total, Astro has 14 channels on YouTube and these channels have achieved over 35mil cumulative views since the launch of YouTube Malaysia on March 22.

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