Celcom to expand market reach through WiFI rollout


  • Business
  • Wednesday, 26 Sep 2012

KUALA LUMPUR: Celcom plans to expand its market reach through the rollout of the WiFi service to 250 hotels, restaurants, and coffeeshops nationwide, by the end of October this year.

Chief Executive Officer of Celcom Axiata Bhd, Datuk Seri Shazalli Ramly, said on Wednesday that by year-end, a total of 500 eateries will enjoy its Wifi service.

Speaking at the launch of Celcom's Wifi service at Chinese coffeeshops throughout Malaysia here today, he also said a 20 per cent growth in revenue, is expected from the data service out of the company's total revenue for 2012.

The WiFi service at the coffeeshops or Kopitiams, is an added incentive to encourage the people to patronise the heritage food outlets that have positioned Malaysia as a premier food destination in Asia.

The launch was attended by Health Minister, Datuk Seri Liow Tiong Lai, who is also the deputy president of the Malaysian Chinese Association (MCA).

In thanking Celcom for the Wifi service, he applauded the company for its efforts to preserve the kopitiam legacy.

"The introduction of the WiFi service will undoubtedly retain the kopitiam's attraction amongst young Malaysians," he said.

The Wifi service will be powered by PortaWiFi - a device on Celcom First Data plans - which is an easy-to-use and affordable personal mobile WiFi hotspot currently exclusively available.

PortaWiFi plugs into any wall power outlet or 12V car socket, transforming the immediate vicinity into a WiFi hotspot with data speeds of up to 21Mbps.

With the introduction of this new service, customers of participating kopitiams around Malaysia will be able to enjoy Celcom's fast mobile broadband for free, by logging on to the WiFi hotspot generated by the shop's Porta WiFi.

Celcom is Malaysia's first mobile telecommunications provider with over 12 million customers. - Bernama

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