Bright ideas: Vogt showing the creative graffiti on the walls in the stairwell that links all seven floors of Nestle’s office in Surian Tower. He says it is the small and continuous improvement that wins the consumer over.
THE hoo-hah about moving towards an more innovative society may appear up in the clouds to some, but for many multi-national companies, innovation is a down-to-earth key to survival in the tough business world.
For Nestle (M) Bhd
, innovation is a must-win battle to stay ahead in the consumer business.
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