SHANGHAI: Tian Yuan Yuan is China's top Internet model, a title she earned by promoting products from skin-tight leggings to rabbit fur bags through online shopping site Taobao Marketplace.
With little to differentiate between more than 6 million electronic storefronts, models like Tian have become the main attraction. Taobao ranks the girls based on sales of the products they pitch, as well as their popularity among vendors and fans who can vote on the website. Sellers can then make an online booking to hire a girl to pose with their product.
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