Astro has three million subscribers and market penetration of about 50%

By CHOONG EN HAN

PETALING JAYA: Astro Malaysia Holdings Bhd is supported by about three million residential pay-TV users, making it the largest pay-TV operator in South-East Asia by subscriber base.

According to its draft prospectus, Astro has a market penetration of about 50% of Malaysian TV households, of which it has a market share of 99% in the residential pay-TV market in 2011.

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