Mazda Motor, Bermaz in JV production, sales talks

KUALA LUMPUR: Mazda Motor Corporation and Bermaz Motor Sdn. Bhd are looking into the viability of setting up a joint venture production and sales company in Malaysia.

The joint venture is aimed at further enhancing Mazda's business and brand strength in Malaysia, according to Mazda's statement which was posted on its website on Friday.

The Hiroshima-based company said both parties "have agreed to begin talks regarding the establishment this year" of the JV production and sales company.

Mazda said it began local assembly of the Mazda3, which is known as Axela in Japan, in 2011. With the new joint venture project, plans to begin local assembly of the Mazda CX-5 early in 2013.

"Mazda plans to produce 3,000 CX-5s per year in Malaysia," it said, adding that Mazda's sales had shown consistent growth since it started to do business with Bermaz in 2008.

Takashi Yamanouchi, Mazda's representative director and chairman of the board, president and CEO said in the last financial year, it achieved record sales results of approximately 6,000 units and 1% of the market share.

"Local assembly of Mazda3 started in January 2011 and is going well. Malaysia is one of our key strategic markets and we expect further growth there.

"The talks with Bermaz about the joint-venture production and sales company indicate Mazda's strong commitment to business in Malaysia. Mazda will continue to focus on emerging markets to strengthen our overall business foundation," he said.

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