KUALA LUMPUR: Astro Malaysia Holdings Sdn Bhd is targeting to penetrate 65% of households in Malaysia with its new service, Astro On-The-Go, which delivers non-stop entertainment on smartphones, tablets and laptops.
Chief executive officer Datuk Rohana Rozhan said: “Our aspiration is to penetrate 100% of Malaysian households. We think there is headroom to grow and we believe we can target at least 65% of total household penetration.”
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