SHELL Lubricants, a division of Shell Malaysia Trading Sdn Bhd, will bank on The Stars new augmented reality feature, iSnap, as a platform to enhance the presence of its Shell Helix motor oil in the lubricant market and forge close interaction with customers.
Its marketing manager for South-East Asia-South Cluster (Malaysia, Singapore and Indonesia) Seow Lee Ming says via this innovative platform, it will be able to interact more closely with customers through its various campaigns and provide a clearer picture of the range of its products and services.