Your 10 questions with Cliff Rosenberg


  • Business
  • Saturday, 21 Apr 2012

MD for LinkedIn in South-East Asia, Australia & New Zealand answers...

In your opinion, how does LinkedIn mainly differ and how is it more advanced than from other social network mediums especially Facebook other than by promoting professionally-based networking itself? How do you think LinkedIn really benefits the networking between professionals? Nurul Atiqah Razmi, Kota Baru

We believe there are three distinct social media platforms. Social networks, such as Facebook, are social in nature and tend to be more personal. On platforms like Facebook, you would share personal information and photos with friends. Then there are public broadcast platforms and microblogs such as Twitter, where members share information or their activities through short updates, and follow specific individuals.

LinkedIn is the world's largest professional network and it helps you build your professional brand online. The information shared on LinkedIn is purely of a professional nature aimed at helping you advance your career or raise your profile among the professional community. Members connect with other professionals, gain insights by participating in groups and can find new career or business opportunities by networking. You can also follow companies on LinkedIn and find new job opportunities.

How can professionals better equip themselves for what lies ahead and how is LinkedIn similar to Facebook and Jobstreet? Bernard Gideon Lim, Penang

In this social media age, professionals should leverage a networked world to manage their professional brand online, raise their profile and build their career. LinkedIn is unique as it is purely focused on the professional audience. With over 150 million professionals globally, LinkedIn connects talent with opportunity at a massive scale. LinkedIn allows members to create their professional identity of record. A completed LinkedIn profile typically ranks high on Google search so it enhances your chances of being found when companies or recruiters are looking for professionals online. LinkedIn is different to job boards as it helps recruiters to find passive talent professionals who might not be actively looking for a job but are interested in furthering their career opportunities. Professionals can enhance their LinkedIn profile by adding skills, seeking recommendations and also actively participating in Groups and Answers to position themselves as subject matter experts.

Lots of hours are already spent on Twitter and Facebook. Why should people use their valuable time for LinkedIn? Rosli, Petaling Jaya

LinkedIn's mission is to connect the world's professionals to make them more productive and successful. Professionals are actually saving time rather than wasting time on LinkedIn. They're logging in, sharing valuable insights with their professional network to help themselves and their connections be even more successful. LinkedIn provides an opportunity for professionals to build the profile by sharing interesting content with others and gaining insights by participating in Groups and Answers. As LinkedIn is targeted purely at a professional audience, people should use their time on LinkedIn to network, grow their connections, participate in groups and keep their profile active by sharing interesting content. Recruiters use LinkedIn to find talent so you should ensure your profile is updated and compelling.

There are so many people on LinkedIn, but is it just another social networking site or can people gain productivity or even new businesses from using LinkedIn? Bob Hisham, Kuantan

As the world's largest professional network, LinkedIn helps people gain career or business opportunities by leveraging their network and skills.

The Advanced People Search function enables you to find new prospects and allows you to InMail them and inform them about your product/service.

You can actively network with peers in your industry for repeat business referrals. LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with.

You can also win new business leads by answering questions in your area of expertise. There are many forums on LinkedIn such as Answers where you can share the knowledge you've gained in your area of expertise. This is a great opportunity to win new business or find prospective clients to pitch your business to. In addition, you can set up a company page on LinkedIn and showcase your products and services. For SMBs and business owners, ask clients to recommend your products/services on your LinkedIn company page. Each time you get a recommendation on LinkedIn from a happy client, everyone in your network sees that recommendation. It reflects well on your business, is free advertising, and creates valuable new customer referrals.

How active are the Malaysian users on LinkedIn? Jeswant Kaur, Kuala Lumpur

More than 700,000 professionals in Malaysia are already establishing their professional identities, building their networks and gaining access to insights and opportunities on LinkedIn. We launched the Bahasa Malaysia language site last November to better support the growing number of Malaysian professionals joining LinkedIn. We have a growing member base in Malaysia and believe LinkedIn has a big opportunity for growth here. Local language availability often precipitates a whole new generation of LinkedIn users locally, enhancing the experience for the entire community.

Give me three reasons why I should pay more attention to LinkedIn as opposed to other social networking sites? Abdul Rahim, Seremban

1. LinkedIn is the world's largest professional network with over 150 million members globally. It helps you create your professional identity online and enables you to connect and network with other professionals. Your network/connections help you find new career or business opportunities.

2. Recruiters are using LinkedIn to find passive talent (those who might not be actively looking for a job, but might be best suited for the opportunity). If you don't have an active profile on LinkedIn, you might be missing out.

3. LinkedIn helps you build your professional brand. You can showcase your skills and expertise by participating in groups and answers. Recommendations on your profile enhance your credibility, and staying on top of latest industry information gives you the competitive edge.

How does LinkedIn make money and how safe is my identity on LinkedIn, given that many people claim that their other social networking sites have been hacked? Suresh, Kuala Lumpur

We have three revenue sources: marketing solutions, hiring solutions and premium subscriptions. At LinkedIn, we take security and privacy of our members very seriously and are committed to protecting users' information through constantly updating and improving our site's security measures.

We encourage members to protect their privacy by updating their account and privacy settings, connecting with only those they know or trust professionally.

The flood of invites to join LinkedIn can be construed as spam. Does LinkedIn condone the sending of emails asking to join for those not wanting to? Paul, Subang

LinkedIn encourages members to only connect with people they trust, and allows members to control their account settings where you can determine how frequently you will receive notifications of different posts and comments from groups, as well as other forms of account activity or InMails through LinkedIn. LinkedIn advocates members to respect the privacy of other members. When you send someone an invitation to connect, you should personalise the message and provide a reason as to why you are interested in connecting.

Are there examples of how people have landed jobs or companies securing new business through the use of LinkedIn? Audrey Tan, Alor Star

We are continuously hearing great member success stories; people finding work, landing business deals, connecting with old colleagues or alumni. It's hard to highlight just one, but we've outlined a few examples here: http://press.linkedin.com/success-stories.

What are the unique characteristics of the users in Southeast Asia compared with other places where LinkedIn sees heavy traffic and usage? Mohd Annuar, Penang

South-East Asia represents a huge growth area in Asia and we're tremendously excited to help millions of local professionals establish their professional identity and network. In Malaysia in particular, organisations are facing a heightened challenge for top talent, due to a limited talent pool and a Gen Y workforce attracted by opportunities to work in other South East Asian countries. LinkedIn is helping bridge that gap by enabling professionals and companies in Malaysia to connect opportunity with talent, with its large, global network of resources and opportunities.

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