The Star innovates with e-Paper and iSnap

  • Business Premium
  • Saturday, 21 Apr 2012

The Star, the country's most read English daily, is making the exact replica of the newspaper available in digital format via desktops, laptops, smart phones and tablets. It is also introducing a feature called the iSnap in the newspaper that will bring the “newspaper to life” using augmented reality technology. The Star will be the first newspaper in the region to have this feature. Group managing director and CEO Ho Kay Tat answers questions posed by StarBizWeek on the significance of these two initiatives to the newspaper, its readers and advertisers.

Why is Star promoting the e-Paper edition in such a big way? What is the significance?

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