WHILE its nice to win awards, a lot of times, especially for corporations, it ends up being a bragging right than anything else. But can winning an award actually improve a company's business performance?
Biscuit-maker Munchy Food Industries Sdn Bhd (Munchy's), which walked away with the “Most Promising Brand of the Year” accolade at last year's Putra Brand Awards in March, can certainly attest that winning an award certainly does wonders in terms of brand awareness.
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