MCCANN Worldgroup in Malaysia has become one of the first marketing communications agency networks in Malaysia to introduce a full-fledged specialist division focused on health and wellness communication.
It has launched McCann Humancare, part of the McCann Healthcare Worldwide network, it says in a statement.
The primary thrust of McCann Humancare’s mission is to engage brands and companies in improving the quality of life among Malaysians and offering well-researched solutions.
Tony Savarimuthu, chief executive officer of McCann Worldgroup Malaysia says this is an appropriate time to launch such a discipline.
“The Government, non-governmental organisations, social groups, and food, beverage and nutrition brands are investing in communications to promote good health and wellness-oriented lifestyles,” he says.
As a discipline, McCann Humancare has access to vast resources and talent pool dedicated to health issues.
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