Who says we don’t mean business?

  • Business
  • Monday, 19 Mar 2012

Message from the Group Chief EditorDatuk Seri Wong Chun Wai

WHO says business news reporting must be serious? Who says that only boring-looking corporate figures in dark suits are entitled to have their say in our newspaper or that we should only report about quarterly earnings and annual general meetings?

Well, in case some of these businessmen haven't noticed, the world has changed. The way of doing business has changed and so should business reporting.

If previously, the conventional businessmen were shy about meeting the press, the new breed of businessmen wants to be heard.

Not only do they want the world to know about their products and their plans, they are also bolder in wanting to talk about other things besides business. They are passionate about their work but they also want to talk about their other passions in life.

They have a view of events in this country and that includes politics. They know how to dress smart and look good. They are likely to use a fashionable sling bag instead of the briefcase that their dads used to carry.

They know a lot about the luxury watches and pens. They emulate models who wear slim fit suits and to do that, they exercise more than the businessmen of the past. In short, they want to look sharp.

And so, to give you a taste of this “new business world”, so to speak, The Star has introduced MetroBiz, which aims to be snappier, breezier and more reader-friendly business coverage.

We want the young upstarts to share with us their entrepreneurial zeal and plans. We want them to feel that they have a place in our business section.

We hope this becomes a platform for them to encourage other young Malaysians to take that bold step to start a business and create employment and not just be another graduate lining up for a job interview.

MetroBiz wants them to tell us their ups and downs in starting a small business, so that all of us can learn. If there is a message that they need to shout out loud to make their businesses easier, here's their chance.

We will hear younger and fresher voices. For example, there's Marina Suwendy, a British university law graduate, who will have “power lunch” with businessmen and women from all levels, talking just about anything, but with a business twist.

There is even an unusual voice. Swami Sukhabodhanada writes a column called “Corporate Guru” with wise comments on how business figures should handle stress and life. He has the distinction of being the only guru to have been invited to the annual Davos Economic Forum. More recently, he spoke at the World Advertising Congress in New Delhi.

To give our readers a more solid business read, we also have increased the number of pages in our StarBiz to broaden its coverage, by way of more news, analyses, and columns. Corporate Malaysia will continue to have a loud voice in our pages.

Minister in the Prime Minister's Department and the chief executive officer of the Performance Management and Delivery Unit (Pemandu) Datuk Seri Idris Jala will bring his unique style to write on issues of the day. Because of his love for playing blues on his guitar, the column is aptly called “Transformation Blues”.

StarBiz is also introducing a column on human resources, where a panel of distinguished speakers will address leadership and talent management issues from trends to very practical day-to-day matters that affect all of us who are in the working world.

There will also be more reports from analysts on the stock market and advice on personal finance.

It is hoped that these additions to the newspaper will add up to the most complete coverage of business news available in Malaysia.

But more importantly, the new business coverage will simply mean that there is more for you to say in our pages.

So who says we don't mean business?

For MetroBiz stories click here.

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