ONE cannot trivialise the impact of digital media. Malaysia has 18 million Internet users already and has 11 million (68%) on Facebook, which makes it Asia's fourth highest. Our mobile ad market grew 37% in the third quarter of last year to over 1 billion mobile ad impressions. No wonder they say that whoever dominates mobile will be the leader moving forward.
It's a matter of time before mobile becomes the new normal. Industry stats last December show that 57% of mobile web users in Malaysia are accessing the web via their mobile devices, 50% while waiting for something and 47% while lying in bed.
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