MILAN (Reuters) - Italian automaker Fiat rolled out an introspective 90-second video for its new Panda compact car on the internet on Monday aimed at tapping into the austerity zeitgeist.
Fiat's latest commercial is modelled on a 2011 ad for its Chrysler subsidiary starring rapper Eminem, which captured hearts and viewers when it was played at the Superbowl, one of U.S. television's biggest events.
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