PERUSAHAAN Otomobil Kedua’s (Perodua) creative agency partner Spin Communications has created a Chinese New Year campaign that distributes gifts in the wee hours of morning via 100 lucky numbers.
Spin says in a statement that the Uncle Fortune’s Lucky Gifts campaign is based on a Chinese custom to perform a ritual on the first day of the Chinese New Year to invite the God of Fortune into their homes. The ritual, which requires a lot of preparation, is usually performed in the early morning hours.
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