PERUSAHAAN Otomobil Kedua’s (Perodua) creative agency partner Spin Communications has created a Chinese New Year campaign that distributes gifts in the wee hours of morning via 100 lucky numbers.
Spin says in a statement that the Uncle Fortune’s Lucky Gifts campaign is based on a Chinese custom to perform a ritual on the first day of the Chinese New Year to invite the God of Fortune into their homes. The ritual, which requires a lot of preparation, is usually performed in the early morning hours.
A pre-Chinese New Year ad was featured on Thursday in The Star and two Chinese newspapers to build excitement and anticipation.
Readers with smartphones can scan the QR code on the ad for an introduction to Perodua’s very own Uncle Fortune. Each scan leads to a video featuring a hilarious scenario starring the happy-go-lucky character.
The print ad, with support from online buzz generated by social media seeding, will also drive readers to look out for a subsequent ad.
The second print ad (in the same newspaper titles above) will come out tomorrow. As the clock strikes midnight and we enter Jan 23, the day that marks the beginning of the festivities, readers will be invited to scan a QR code on that print ad.
Upon scanning, a video will appear. In each of the 100 videos, Uncle Fortune will give out good fortune in the form of a lucky number. The reader can redeem the number for a lucky gift via a Facebook app on Perodua’s Facebook fanpage (facebook.com/MYPerodua) from midnight to 2am.
After the two-hour promo ends, readers can still scan the QR code to check out more videos of Uncle Fortune doing all kinds of silly antics, adding a good dose of humour into the festivities. “This campaign will be the first of many to bring to life Perodua’s belief of putting people first.”