Soletron targets $60 billion streetwear market


REUTERS - Soletron, a start-up backed by former Adobe Systems Chief Executive Bruce Chizen, is building an online marketplace for streetwear and sneakers, a market that is worth almost $60 billion by one estimate.

Soletron, run by Shane Robinson and Allen Steigman, raised about $250,000 from angel investors including Chizen in early 2011 and launched its market in November. The company is raising more money in a series A round of venture capital financing early next year and Chizen plans to invest in the business again then.

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