Title: The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are Author: Carmine Gallo Publisher: McGraw-Hill
FOURSQUARE is a social, location-based service smartphone application that businesses of any size can leverage to tell their stories and engage their customers in an innovative way. Users sign up for an account by visiting http://foursquare.com. When they are out and about, they can pull out their smartphone and open the foursquare application programme (app) to see where their friends are or to explore places in their vicinity.
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